Dr. John Guiliana & Dr. Hal Ornstein Release Essential Practice Management Handbook: 31 1/2 Essentials for Running Your Medical Practice

Press release:

FREEHOLD, N.J., Nov. 30, 2010 /PRNewswire/ — Dr. John Guiliana & Dr. Hal Ornstein have announced the release of 31 1/2 Essentials for Running Your Medical Practice, a new 159-page book available from Greenbranch Publishing. Offering real-world guidance, this handy new book introduces concrete solutions that have been tested, refined and proven to make a difference in highly successful medical practices.

31 1/2 Essentials goes beyond textbook theory — the authors demonstrate their 50 years of combined experience in successful medical practices, offering every practice more control and profits, along with patient, physician and staff satisfaction. Getting right to the point and focusing on proven strategies, Drs. Guiliana and Ornstein pack an entire practice management improvement program into a fast-reading guide you can finish today to help you start making positive changes tomorrow.

31 1/2 Essentials for Running Your Medical Practice offers a timely and insightful perspective in building a sustainable practice in today’s turbulent healthcare marketplace. Pioneers in practice development, Dr. Guiliana and Dr. Ornstein offer accessible business solutions that support quality care outcomes, enhanced patient experiences, and long term financial growth,” said John Romans, President & CEO of BioMedix™. “Traveling North America to give back to their profession and help physicians remember why they went into medicine, Dr. Guiliana and Dr. Ornstein reveal secrets that have enabled them to build clinical centers of excellence and a balanced lifestyle. This is a must-read for anyone interested in constructing a successful healthcare practice!”

The book features fast-start user guide style, real-world examples and ready-to-use tools, covering topics from billing and e-prescribing, to dealing with stress. Through their hundreds of lectures, thousands of writings and face-to-face work with doctors and staff, Drs. Guiliana and Ornstein have truly made their mark on helping doctors run their practice more effectively, efficiently and profitably.

“For many years now, Dr. Ornstein and I have worked to inspire healthcare providers to be the best that they can be,” said Dr. Guiliana.

“Through the concepts outlined in this book, doctors and staff can now reach even more providers and help them live more successful professional and personal lives,” added Dr. Ornstein.

About the Authors

John Guiliana, DPM, MS is the managing partner of a podiatry practice in Hackettstown, NJ. He holds a master’s degree in healthcare management and is a nationally-recognized professional speaker and author on medical practice management. He is a frequent contributor to Podiatry ManagementPodiatry Today, and is author of Talking Practice Enhancement, an American Podiatric Medical Association news column.

Hal Ornstein, DPM, FACFAS serves as Chairman and Director of Corporate Development of the American Academy of Podiatric Practice Management and Consulting Editor for Podiatry Management Magazine. He has given over 200 presentations internationally and has written and been interviewed for over 250 articles on topics pertinent to practice management, patient satisfaction and efficiency in a medical practice. Dr. Ornstein has been in private practice for 18 years and serves as Medical Director of Affiliated Foot and Ankle Center, LLP with their main office in Howell, NJ.  

Mark Terry is a freelance writer and editor specializing in the business of healthcare and physician practice management.

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